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Saturday, 31 August 2013

'Satyagraha' Box Office Collection

'Satyagraha' Box Office Collection: Amitabh-Ajay Starrer Rocks on Opening Day Earns ₹11 Crore

Amitabh Bacchan-Ajay Devgn's latest political drama flick, "Satyagraha" has embarked on a good start at the domestic box office.

"Satyagraha" took a fantastic opening and picked up well in the evening and night shows on the first day of its release. The film raked in ₹11.12 crore at the Indian box office, which is deemed as the biggest ever opening for a Prakash Jha film.
"#Satyagraha grew steadfastly and robustly in evening/night shows. Collects Rs 11.21 cr on Friday. Prakash Jha's biggest opener thus far," film critic and trade analyst Taran Adarsh tweeted.

"Satyagraha" received positive response from critics, who appreciated the sincere performances of the main characters in the film. Apart from Amitabh and Ajay Devgn, the political drama flick boasts of a big star cast including Arjun Rampal, Kareena Kapoor Khan, Manoj Bajpai and Amrita Rao.

The film, which was released in 2,700 plus screens, registered around 50 percent occupancy in multiplexes, whereas single screens witnessed 70 percent to 80 percent occupancy. The buzz about the film within the industry is strong and its collections are expected to grow over the weekend.

"Satyagraha" has opened well in overseas markets as well. According to Taran, the Amitabh-starrer earned AED 430,000 on the first day in UAE-GCC markets. "#Satyagraha opens to a strong word of mouth in UAE-GCC. Thu AED 430,000. Few screens yet to report. Bigger start than #Raajneeti," Taran tweeted.

The first weekend collections will be crucial and its business is dependent on youth and family audiences. Strong word of mouth might help the film to garner better collections in the first weekend.

"Satyagraha" had a solo release on 30 August, which could work in the film's favour. As there are no big competitors, "Satyagraha" is expected to score big both at domestic and overseas box offices.

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